NEW YORK — retailmediaIQ is set to host its fifth Pop-Up Shop in New York City, returning once again to its SoHo location at 422 W Broadway. Building on the continued success of previous activations, the Pop-Up Shop has become a recurring destination for brand discovery, industry connection, and immersive retail experiences at the center of Manhattan’s retail landscape.
@weshouldgonyc The Pop Up Shop is BACKK 🛍️ 📍 152 Wooster Street, New York, NY 🗓️ October 31st - November 2nd 2024 ⏰ 11am - 5pm daily ⭐️ Discover your favorite brands and take home exclusive samples! FREE & open to the public THIS WEEKEND! #popupshop #retailmediaiq #popupshopnyc #nycevents #samples ♬ Ah~ (image of recovery)(1119332) - Y8MD
The experience officially kicks off on May 14 with an exclusive, invite-only VIP Preview Night. This private opening brings together a curated guest list of influencers, media, suppliers, buyers, and senior retail decision-makers for a first look at the participating brands and products. Designed as a high-touch networking environment, the evening offers early access to innovations on display while creating space for meaningful conversations between brands and key industry tastemakers.
New York City’s most anticipated event
This is a highly curated weekend-long experience bringing together 10+ standout brands and industry innovators in an immersive, consumer-facing retail environment not typically open to the public. The event is expected to attract 5,000+ attendees across the weekend.
It’s a rare opportunity to connect directly with industry insiders, discover breakout powerhouse brands before they scale, and capture meaningful media moments in a highly visual setting. Guests will receive a luxe, curated goodie bag as part of the experience.
Following the VIP Preview, the retailmediaIQ Pop-Up Shop opens to the public from May 15 through May 17, operating daily from 11 a.m. to 5 p.m. Across the weekend, consumers are invited to step inside a carefully curated retail environment to explore, sample, and engage directly with a diverse lineup of brands spanning the evolving retail ecosystem. And the best part? Everything is free.
Where product discovery and brand storytelling take center stage
The SoHo space transforms into an experiential showcase- where visitors are able to interact with products firsthand, learn about innovation directly from participating brands, and experience what’s next in retail in an intimate, elevated setting.
Now in its fifth edition, the retailmediaIQ Pop-Up Shop continues to strengthen its position as a leading platform for experiential retail—bridging the gap between industry and consumer through curated access, exclusivity, and in-person discovery.
Mark your calendars for this stellar NYC experience!