NEW YORK — Following a standout spring edition that welcomed thousands of consumers and hundreds of industry guests, retailmediaIQ will host its 6th Annual Pop-Up Shop, October 30–November 1, 2026, kicking off with an exclusive, invite-only VIP Preview Night on October 29.
Now in its sixth year, the Pop-Up Shop has become a distinctive destination for emerging brands and retail industry leaders. Located in the heart of SoHo, the three-day event will showcase a curated mix of brands across beauty, wellness, food and beverage, and more, introducing guests to new products and the businesses behind them.
The event bridges consumer engagement and industry exposure, giving participating brands a platform to showcase their products while reaching retailers, media, creators, and other key decision-makers.
A Look Back: The 5th Annual Pop-Up Shop | May 14–17, 2026
An Exclusive First Look
The experience kicks off with an invite-only VIP Preview Night, bringing together a curated gathering of more than 150 NYC creators, media professionals, retailers, brand executives, and industry insiders.
The evening offers an early look at participating brands in an environment designed for meaningful connections, potential collaborations, and firsthand discovery. By bringing together influential voices across the retail landscape, VIP Night creates a unique opportunity to connect with the people and brands driving what’s next.
Where Emerging Brands Meet the Next Generation of Retail
Throughout the public weekend, guests can explore participating brands, sample and experience products firsthand, and connect directly with the businesses bringing them to market. The event offers consumers an engaging way to discover new favorites while giving emerging companies valuable face-to-face exposure.
Building on a Standout Spring
The May edition welcomed more than 200 industry guests to VIP Night and approximately 6,000 consumers throughout the public weekend. This October, retailmediaIQ returns to SoHo to build on that momentum, bringing together emerging brands and consumers for another edition of its signature experiential retail event.
Event Details
- VIP Preview Night: October 29, 2026 (invite-only)
- Public Pop-Up Shop: October 30–November 1, 2026 | 11 AM- 5 PM
- Location: SoHo, New York City (location to be announced)
Stay tuned for more announcements.