NEW YORK — The retailmediaIQ Pop-Up Shop is back. Following the record-breaking success of its fifth edition this spring, retailmediaIQ is bringing its signature experiential retail event back to New York City this fall for its 6th Annual Pop-Up Shop, taking place October 30–November 1, with an exclusive, invite-only VIP Preview Night on October 29.
Returning to SoHo, the Pop-Up Shop will once again bring together emerging brands, retail innovators, consumers, media, influencers, buyers, and industry leaders for a one-of-a-kind weekend centered around discovery, connection, and the future of retail.
Highlights from retailmediaIQ's May 2026 Pop-Up Shop
The Pop-Up Shop has quickly become a standout destination for brands looking to put their products directly into the hands of consumers while creating meaningful connections with the retail community. Across three days, guests will have the opportunity to explore a curated lineup of brands, experience products firsthand, discover what's new and next, and engage directly with the people behind the businesses.
Our May Pop-Up Shop was a major success, bringing together more than 200 influencers, media professionals, journalists, and industry insiders for an evening of networking, discovery, and first access to emerging products. The event featured brands including Herbacin Cosmetics, Blue Lizard Australian Sunscreen, Sarna, Zeasorb, Esponjabón, Dr. Sheffield’s Toothpaste, Profusion Cosmetics, Update Energy Drink, and Sempio Foods. After such an incredible response, we’re bringing the Pop-Up Shop back to NYC this October—bigger, bolder, and ready for what’s next.
An Exclusive First Look
The experience kicks off on October 29 with an exclusive VIP Preview Night, bringing together a curated group of influencers, media, buyers, suppliers, retail executives, and other industry tastemakers.
Designed as an elevated networking and discovery experience, VIP Night gives guests an early look at the brands and products featured in this year's Pop-Up Shop while creating opportunities for meaningful connections across the retail ecosystem.
@devindaily Thanks for having me!💚@retailmediaIQ @UPDATE @Blue Lizard Sunscreen @esponjabon @Profusion #nycinfluencer #influencerevent #popupshop #diml #diml ♬ I Don't Wanna Stop - The Bamboos
@nyc_freeflow @retailmediaIQ is hosting 2 days pop up in SoHo! You’ll receive free goodie bags from @Dr Sheffield’s Naturals @Profusion @herbacincosmetic & Much More! 📅 Friday, May 15, 2026 📅 Sunday, May 17, 2026 ⏰ 11AM - 5:00 PM 📍 422 West Broadway NY #nycfreeflow #NYCEvents #nycpopup #freethingstodoinnyc #nyc ♬ Ok I Like It - Milky Chance
Where Retail Meets Experience
From product discovery to brand storytelling, the Pop-Up Shop creates an environment where consumers and industry insiders can experience retail in a completely different way.
The SoHo space will once again transform into an immersive showcase, giving participating brands the opportunity to connect with consumers face-to-face, tell their stories, showcase their products, and build lasting relationships.
For guests, it's a chance to discover what's emerging, what's innovating, and what's shaping the next generation of retail—all under one roof.
The 6th Edition Is Coming
With each edition, the retailmediaIQ Pop-Up Shop continues to grow its role as a bridge between the retail industry and the consumer. The sixth annual event promises another weekend of brand discovery, experiential retail, networking, and the kind of in-person connection that can't be replicated online.
Mark your calendars:
VIP Preview Night: October 29, 2026
Pop-Up Shop: October 30–November 1, 2026
Location: SoHo, New York City
Stay tuned for more event announcements.